UNIT 6: Social Media and Globalisation

Metric goal - showing  you understand the goal of commercial sharing on social media platforms, demonstrating you have a goal in mind .e.g 500 shares  Be realistic   about  metric goals e.g local vs national, local would be 50-200 whereas national would be 1,000 - 2,500 Project management : Apollo  Dependant on bullet points try and do it in chronological order e.g if one mentions planning mention it at the START In looking at InTouch Radio and the brief presented clear objectives are creating awareness for the launch and gaining and supporting the sponsorships acquired, therefore I am going to demonstrate how social media channels and geared content can meet the objectives stated. Due to the station launching in June I will begin the campaign for December, by starting the campaign 6 months prior it allows the audience to be fully exposed and the message to be fully integrated into the social channels.  To creat...

Sales Funnel Technique  The sales funnel structure would enable a solid question structure, with it including all important points needed in a clear and chronological order. Even though the structure is aimed at a pitching stance more it would also apply well to the campaign question and in answering the points on the funnel I can include other specific key elements such as key terms relating to campaigns, social media platforms and social media aggregation and measurement. The funnel shape of the model denotes that the end product is modified from the beginning of the journey. Audience feedback is a big element of the process, it is a big part played in the Evaluation and Intent section. EVERSPACE 2 example  GENERATE  LEADS The project is launched and this creates awareness as its promoted on all social media platforms. BUILD CREDIBILITY Everspace 2 promotes the launch on all platforms with a social media aggregator as...

START 1. State the objectives All campaigns start with the main objective !! 'therefore based on these objectives I will now plan my ideas for the campaign' e.g Objectives: to create awareness around the new game Everspace 2, to create hype around the crowdfunding for the game. 2. talk about content released e.g AV, images, BTS, sneak peaks, hashtags. e.g timelapse of fighter jet being built in simulation stages. All similar content on all channels, this creating synergy 3. Synergy of a brand, by using consistent house styles (NAME COLOURS) mention a social media aggregator e.g hootsuite, this allows not only constant posting but also measurement, Keywords, logo, banner Bring in traditional with blended marketing talk about digital AND traditional marketing, e.g newspaper, posters, TV, radio . 80% digital 20% traditional  e.g Everspace 2 having posters at a video game convention. Link them with a QR code to take them to the social media pages. NATIONAL vs ...

The Joker (2019) is a newly released film covering the backstory of the infamous batman villain The Joker, the plot includes a lot of discussion on mental health, poverty and links into the the batman sagas often. For the advertising of the film we saw social media heavily used, due to the target audience being a mass audience due to its linked to the infamous Batman Saga there is a mass both primary and secondary audience. For example on major platforms such as Instagram, Facebook and Twitter we see a sole account just dedicated to posting BTS and extra content still supporting the film over a month after its initial release. Accounts on platforms such as Twitter consist of iconic clips from the film, posters and behind the scenes of shooting. The extra content these platforms present followers with convinces and reminds them of the shows highlight and most spoke about moments this engaging the audience and making them want to see the film. By having an account regularly posting ...

Campaigns normally have a 6 month cycle Cycle 1 : Teasers = 1 month Date/actors/name Cycle 2 : 2nd wave Teasers = end of month 2 Snippets of the narrative/sponsors/audience engagement. Cycle 3 : Main campaign materials - 4 months Full length trailer/increase posting/full release of posters and campaigns Therefore make it CLEAR 1. JUSTIFY  what you would be posting PRE and DURING the campaign and LEAD UP to launch 2. MONITOR  how you would MONITOR feedback and comment of the audience throughout and changes you would make if feedback was negative or positive. Think of the time of year  - e.g xmas/summer. Everspace 2 Campaign & CrowdFunding  What are the objectives of the proposed Brief ?  The brief proposed by RockFish is to create an online multi-player game called Everspace 2,  however in making the game due to their independant gaming status they have crowdfunded the money needed to create and release the game. Du...

Blended Marketing Campaign - A blended marketing campaign is where the same/similar campaigns are put out on various platforms such as Snapchat, Instagram and Twitter. By having the campaign having the same house style colours and font synergy can be acquired and the audience can link the campaigns over many platforms, this targeting the audience constantly on all social medias. A micro-blogging social network would be platforms such as twitter, the short and snappy tweets that users send out give updates on their thoughts and opinions without it being overly long. A video sharing social network would be sites such as Instagram or facebook, these platforms allowing audio visual content to be uploaded and streamed in cases, Instagram is used more often as a mobile social media and is accessed more by app form however facebook can also be accessed by app but also has a big presence online . Mention in the exam awareness about aggregation and measurement and how you would act on ...