LO4 Starter Task

Blended Marketing Campaign

- A blended marketing campaign is where the same/similar campaigns are put out on various platforms such as Snapchat, Instagram and Twitter.
By having the campaign having the same house style colours and font synergy can be acquired and the audience can link the campaigns over many platforms, this targeting the audience constantly on all social medias.

A micro-blogging social network would be platforms such as twitter, the short and snappy tweets that users send out give updates on their thoughts and opinions without it being overly long.

A video sharing social network would be sites such as Instagram or facebook, these platforms allowing audio visual content to be uploaded and streamed in cases, Instagram is used more often as a mobile social media and is accessed more by app form however facebook can also be accessed by app but also has a big presence online .

Mention in the exam awareness about aggregation and measurement and how you would act on the statistics.
State what you would do if your likes are negative or limited.
Speak about AUDIENCE FEEDBACK
-email users, send out questionnaires 
WHAT WOULD YOU DO WITH THAT FEEDBACK
share any good feedback/ retweet stories giving the film praise,
use negative or limited feedback as constructive feedback.

Digital Migrants 

Comments

Post a Comment

Popular posts from this blog

LO4: does synergy mean?

Synergy means the connecting house style throughout campaigns on different platforms to show the target audience the correlation between campaigns, E.g having the logo and brand colours present in all content produced. HOW are the content on platforms linked. WHAT is in the content, Be specific. POST the same content on all platforms at one point METRIC GOAL demonstrating how many comments and retweets USE the word teaser in MONTH 1 LINKS in the campaign to downloading the app Strengths: Folksonomy, handle, metric goal. Improvements: Synergy, specific metric goal, LEGAL AND ETHICAL - consent of models - Range of models in ethinicity and body size - copyright for the name and logo - intellectual property for content produced - No bad language or explicit songs on the radio - OFCOM rules - Data protection when given personal details - ethical problems with using tanning products and in the sun in case of skin cancer
Read more

Planning campaign question

START 1. State the objectives All campaigns start with the main objective !! 'therefore based on these objectives I will now plan my ideas for the campaign' e.g Objectives: to create awareness around the new game Everspace 2, to create hype around the crowdfunding for the game. 2. talk about content released e.g AV, images, BTS, sneak peaks, hashtags. e.g timelapse of fighter jet being built in simulation stages. All similar content on all channels, this creating synergy 3. Synergy of a brand, by using consistent house styles (NAME COLOURS) mention a social media aggregator e.g hootsuite, this allows not only constant posting but also measurement, Keywords, logo, banner Bring in traditional with blended marketing talk about digital AND traditional marketing, e.g newspaper, posters, TV, radio . 80% digital 20% traditional  e.g Everspace 2 having posters at a video game convention. Link them with a QR code to take them to the social media pages. NATIONAL vs ...
Read more