Planning campaign question

START

1. State the objectives
All campaigns start with the main objective !!
'therefore based on these objectives I will now plan my ideas for the campaign'
e.g
Objectives: to create awareness around the new game Everspace 2, to create hype around the crowdfunding for the game.

2. talk about content released e.g AV, images, BTS, sneak peaks, hashtags.
e.g timelapse of fighter jet being built in simulation stages.
All similar content on all channels, this creating synergy

3. Synergy of a brand, by using consistent house styles (NAME COLOURS) mention a social media aggregator e.g hootsuite, this allows not only constant posting but also measurement,

Keywords, logo, banner

Bring in traditional with blended marketing
talk about digital AND traditional marketing, e.g newspaper, posters, TV, radio .
80% digital 20% traditional 
e.g Everspace 2 having posters at a video game convention.
Link them with a QR code to take them to the social media pages.

NATIONAL vs NICHE,

Structure of the Q.

In order: 

Aim and objectives ('therefore based on these objectives I will now plan my ideas for the campaign')

Milestones and deadlines 

Time of year 

Target audience (P&S)

Platforms *

Content and regularity 

Hashtags *

Visual content 

Blended marketing  

Digital V traditional marketing.

Unique aspects 

Release date
Measurement & Aggregate

Key theoretical terms*

1. Objectives

Channel - Twitter


Frequency


Likes



Channel - Instagram


Frequency


Likes


Channel


Aggregator