LO4: Sales Funnel

Sales Funnel Technique 

The sales funnel structure would enable a solid question structure, with it including all important points needed in a clear and chronological order.
Even though the structure is aimed at a pitching stance more it would also apply well to the campaign question and in answering the points on the funnel I can include other specific key elements such as key terms relating to campaigns, social media platforms and social media aggregation and measurement.
The funnel shape of the model denotes that the end product is modified from the beginning of the journey.
Audience feedback is a big element of the process, it is a big part played in the Evaluation and Intent section.

EVERSPACE 2 example 

GENERATE  LEADS
The project is launched and this creates awareness as its promoted on all social media platforms.










BUILD CREDIBILITY

Everspace 2 promotes the launch on all platforms with a social media aggregator as all posts are posted at the same time with the same caption and folksonomy added.









STAY TOP OF MIND

 The updates on Kickstarter demonstrate the frequency of posting and the current status the brand is portraying to fans and customers.

*IMPROVEMENTS
An improvement for the campaign this stage would benefit from measurement of social media, its clear that a social media aggregator is being used in this campaign therefore to gain full benefits of using this kind of tool they could measure likes retweets and clicks on the other-hand they could also engage more clearly with the audience by creating instagram story polls, twitter polls and asking for feedback on pictures and topics.



DRIVE TO SWEET SPOT 

Heres a post that demonstrates a BTS shot of the production stages, this exclusive access to the product gives a new element to the audience and demonstrates the loyalty the brand has to their customers, the posts that demonstrate this rare content is frequent to keep people engaged especially crowdfunding customers.









STRENGTHEN RELATIONSHIP 

 Here demonstrates the links between platforms, the facebook page has links to the online website of Everspaces site, the consistent circle of links between platform strengthens the relationship between the customers and the brand

















GEMINI FILMS SALES FUNNEL 

Looking at the Gemini brief it can easily be applied to the sales funnel, to generate leads for the campaign I would begin to create all the relevant social media pages e.g facebook, instagram and twitter, by analysing the primary and secondary audience this would allow me to pick the relevant channels to specifically target the age, disposable income and gender.
After creating the pages dedicated to the film 'In Static', I would optimise search engines for searches such as Harry Sparkle and 'In Static', to ensure that pages relevant to the film are shown first to the audience to optimise awareness.

For the second stage of building credibility I will have a social media aggregator ensuring that all posts on all platforms are posted simultaneously with similar captions ensuring that folksonomy and awareness to the product is at its peak, the constant posting creates credibility due to it giving off a professional atmosphere for not only their target audience but for advertisers that may want to work with the film in later campaign stages for advertising purposes.

to ensure that 'In Static' stays relevant and top of mind all accounts will be posting on a nearly daily basis, posts that will be posted will contain posters, BTS, images of the cast, UGC fan art. To ensure that the accounts stay entertaining and keep loyal followers the range of content will have to vary to stay entertaining.