Case Study - The Joker

The Joker (2019) is a newly released film covering the backstory of the infamous batman villain The Joker, the plot includes a lot of discussion on mental health, poverty and links into the the batman sagas often.
For the advertising of the film we saw social media heavily used, due to the target audience being a mass audience due to its linked to the infamous Batman Saga there is a mass both primary and secondary audience.
For example on major platforms such as Instagram, Facebook and Twitter we see a sole account just dedicated to posting BTS and extra content still supporting the film over a month after its initial release.
Accounts on platforms such as Twitter consist of iconic clips from the film, posters and behind the scenes of shooting.
The extra content these platforms present followers with convinces and reminds them of the shows highlight and most spoke about moments this engaging the audience and making them want to see the film.
By having an account regularly posting on each platform it allows engagement to be huge due to the mass users who frequently use it daily. All channels promote similar posts with same captions and visuals this once again eluding to the campaign having a social media aggregator controlling the posts from a social media tool such as Hootsuite.

Other social media marketing that really worked well for the film was facebook filters that allowed users to have the infamous clown makeup imposed onto their faces, this interaction created by Facebook allows people to 'be' the joker and share it with friends and family this creating user generated content for the brand.

Campaigns shown above really demonstrate theories such as electronic agora and global villages, by so much hype created around the film being online and this allowed electronic agoras to be formed alongside where fans can talk and discuss the film by the accounts on platforms celebrating this discussion on sites such as twitter. Global villages are also supported by this campaign technique due to the connection that is built through this online community of fans and prosumers.

Censorship played a big part in the film not only just in more reserved countries but in the final cut, from the production team they thought best to cut scenes including violence between The Joker and the










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