How to Launch a campaign
Campaigns normally have a 6 month cycle
Cycle 1 : Teasers = 1 month
Date/actors/name
Cycle 2 : 2nd wave Teasers = end of month 2
Snippets of the narrative/sponsors/audience engagement.
Cycle 3 : Main campaign materials - 4 months
Full length trailer/increase posting/full release of posters and campaigns
Therefore make it CLEAR
1. JUSTIFY
what you would be posting PRE and DURING the campaign and LEAD UP to launch
2. MONITOR
how you would MONITOR feedback and comment of the audience throughout and changes you would make if feedback was negative or positive.
Think of the time of year
- e.g xmas/summer.
What are the objectives of the proposed Brief ?
The brief proposed by RockFish is to create an online multi-player game called Everspace 2, however in making the game due to their independant gaming status they have crowdfunded the money needed to create and release the game. Due to Everspace 2 being the second game in th Everspace series pledges came in quick and the team managed to reach and surpass their goal of £450,000 in just over a month.
The objectives now of the brief is the launching of the campaign, the official game will be released in 2021 with an unconfirmed month however pledgers can receive the game early.
Social Medias that are linked to this campaign are twitter, facebook and instagram, by using these major platforms they can target their desired audience that they know will have a presence on these sites. Due to Everspace 2 being a computer game it will likely to attract many digital natives and migrants as their target audience due to the technology aspect, by having a presence on these sites it allows RockFish to get out important messages and constantly plug the release.
The type of media that is being promoted on these platforms look very similar, between house style, font and imagery all posts and comments its clear that a social media aggregator is being used to post these blended marketing posts.
All imagery and house styles match the logo shown above, the blue gradient to orange demonstrates a space theme and the planet silhouettes instill this idea, to emphasis this theme many tweets are accompanied by images of planets and space themed visuals.
As well as synergised visuals and house styles the Everspace 2 team have also placed the same hashtags on all posts and campaigns this creates hype around posts and the game as well as bringing in new followers from the popular hashtags.
TIMELINE OF SOCIAL MEDIA ACTIVITY
All campaigns start with the main objective !!
'therefore based on these objectives I will now plan my ideas for the campaign'
Main social medias used: Twitter, Youtube, Instagram, Facebook.
Use 3-4 campaigns
With snapchat the importance of regular updates and hashtags isn't achievable.
however having links allows an external site to be included meaning the TA can access sites for more than 24 hours.
Target Audience : Old enough to have disposable income e.g 18+ ABC1 male.
Secondary audience : 30+, crowdsourcing gamers and developers.
Cycle 1 : Teasers = 1 month
Date/actors/name
Cycle 2 : 2nd wave Teasers = end of month 2
Snippets of the narrative/sponsors/audience engagement.
Cycle 3 : Main campaign materials - 4 months
Full length trailer/increase posting/full release of posters and campaigns
Therefore make it CLEAR
1. JUSTIFY
what you would be posting PRE and DURING the campaign and LEAD UP to launch
2. MONITOR
how you would MONITOR feedback and comment of the audience throughout and changes you would make if feedback was negative or positive.
Think of the time of year
- e.g xmas/summer.
Everspace 2 Campaign & CrowdFunding
What are the objectives of the proposed Brief ?
The brief proposed by RockFish is to create an online multi-player game called Everspace 2, however in making the game due to their independant gaming status they have crowdfunded the money needed to create and release the game. Due to Everspace 2 being the second game in th Everspace series pledges came in quick and the team managed to reach and surpass their goal of £450,000 in just over a month.
The objectives now of the brief is the launching of the campaign, the official game will be released in 2021 with an unconfirmed month however pledgers can receive the game early.
Social Medias that are linked to this campaign are twitter, facebook and instagram, by using these major platforms they can target their desired audience that they know will have a presence on these sites. Due to Everspace 2 being a computer game it will likely to attract many digital natives and migrants as their target audience due to the technology aspect, by having a presence on these sites it allows RockFish to get out important messages and constantly plug the release.
The type of media that is being promoted on these platforms look very similar, between house style, font and imagery all posts and comments its clear that a social media aggregator is being used to post these blended marketing posts.All imagery and house styles match the logo shown above, the blue gradient to orange demonstrates a space theme and the planet silhouettes instill this idea, to emphasis this theme many tweets are accompanied by images of planets and space themed visuals.
As well as synergised visuals and house styles the Everspace 2 team have also placed the same hashtags on all posts and campaigns this creates hype around posts and the game as well as bringing in new followers from the popular hashtags.
TIMELINE OF SOCIAL MEDIA ACTIVITY
Summary
Objectives: to create awareness around the new game Everspace 2, to create hype around the crowdfunding for the game.All campaigns start with the main objective !!
'therefore based on these objectives I will now plan my ideas for the campaign'
Main social medias used: Twitter, Youtube, Instagram, Facebook.
Use 3-4 campaigns
With snapchat the importance of regular updates and hashtags isn't achievable.
however having links allows an external site to be included meaning the TA can access sites for more than 24 hours.
Target Audience : Old enough to have disposable income e.g 18+ ABC1 male.
Secondary audience : 30+, crowdsourcing gamers and developers.
Comments
Post a Comment