UNIT 6: Social Media and Globalisation

Brief -    Gemini Films are an independent film company based in the UK . The company wants to promote the opening of its new film ‘In Static’ . The genre of the film is a gritty thriller with a BBFC certification of 15 . The film will be released in July 2018 . The film is expected to generate interest from a variety of TV magazines and review websites because the lead actor is soap star ‘Harry Sparkie’ . The narrative is centred on friendship and homelessness . Gemini Films wants to promote the film six months before the release . The trailer is complete.       What are the objectives and aims of the campaign? The object and aims of this particular campaign is to promote inform an d create hype around the release of 'In Static', the aim would be to create and produce campaigns that forms a blended marketing scheme, by using blended marketing it allows bigger exposure and constant reinforcement of the release of the film this ensuring that t...

1.      What is the purpose/ objectives of the campaign? The purpose of the campaign is to advertise the streaming service and to demonstrate the usage of the app, this clever idea of personalisation of the adverts encourages user generated content and this leaves people who don't use the app bombarded with fun statistics  of their  peers and ideal selves leaving them feel like they need to create an account or sign up. 2.      What content can you find on each social media channel for that product/ brand? The content i found on platforms such as social media networking sites e.g instagram is mainly user generated, as explained the user generated content also trended with the #my2017wrapped, making the campaign very successful and user-driven. This contrasts the more traditional media that we see as big signs or billboards in populated locations such as the tube or NYC square. The campaigns we see here are very hum...

Alka Marwaha (2009) - Watching TV is increasingly being integrated with social networking, via screens such as the Smart TV, smartphones, tablets and laptops. This allows people to watch TV, films and online video and chat about them together regardless of their geographic location.

Web 2.0  - The second phase of the internet that allowed everyone to access and interact on the web, this happened roughly in 2005. Wikinomics -  The economy of the web,  Tapscott and Williams (2006)  the way in which the power of the web has changed the global economy,  Prosumer - ( Producer and consumer), people who aren't exactly professionals that create media original products and distribute them online e.g Justin Bieber before he was famous was discovered on Youtube UGC  -  User Generator content,  People contributing to a product by creating their own media,  About participatory culture -   Henry Jenkins (2006 ) people make fan art / films, advertising existing products through fan culture, memes Convergence Culture - the idea of technological convergence and the culture of trying to get more apps onto one device  Participating Culture - having inclusion on television programmes suc...