START 1. State the objectives All campaigns start with the main objective !! 'therefore based on these objectives I will now plan my ideas for the campaign' e.g Objectives: to create awareness around the new game Everspace 2, to create hype around the crowdfunding for the game. 2. talk about content released e.g AV, images, BTS, sneak peaks, hashtags. e.g timelapse of fighter jet being built in simulation stages. All similar content on all channels, this creating synergy 3. Synergy of a brand, by using consistent house styles (NAME COLOURS) mention a social media aggregator e.g hootsuite, this allows not only constant posting but also measurement, Keywords, logo, banner Bring in traditional with blended marketing talk about digital AND traditional marketing, e.g newspaper, posters, TV, radio . 80% digital 20% traditional e.g Everspace 2 having posters at a video game convention. Link them with a QR code to take them to the social media pages. NATIONAL vs ...
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