Glossary


Web 2.0 - The second phase of the internet that allowed everyone to access and interact on the web, this happened roughly in 2005.

Wikinomics - The economy of the web, Tapscott and Williams (2006) the way in which the power of the web has changed the global economy, 

Prosumer - (Producer and consumer), people who aren't exactly professionals that create media original products and distribute them online
e.g Justin Bieber before he was famous was discovered on Youtube

UGC - User Generator content, People contributing to a product by creating their own media, About participatory culture -  Henry Jenkins (2006) people make fan art / films, advertising existing products through fan culture, memes

Convergence Culture - the idea of technological convergence and the culture of trying to get more apps onto one device 

Participating Culture - having inclusion on television programmes such as voting on X Factor or GMB polls 

Social TV - TV which creates social talking point.

Second Screening - using social media to currently talk about other TV or films that are being shown live, e.g tweeting about GBBO whilst watching it live.

Comments

Post a Comment

Popular posts from this blog

LO4: does synergy mean?

Synergy means the connecting house style throughout campaigns on different platforms to show the target audience the correlation between campaigns, E.g having the logo and brand colours present in all content produced. HOW are the content on platforms linked. WHAT is in the content, Be specific. POST the same content on all platforms at one point METRIC GOAL demonstrating how many comments and retweets USE the word teaser in MONTH 1 LINKS in the campaign to downloading the app Strengths: Folksonomy, handle, metric goal. Improvements: Synergy, specific metric goal, LEGAL AND ETHICAL - consent of models - Range of models in ethinicity and body size - copyright for the name and logo - intellectual property for content produced - No bad language or explicit songs on the radio - OFCOM rules - Data protection when given personal details - ethical problems with using tanning products and in the sun in case of skin cancer
Read more

Planning campaign question

START 1. State the objectives All campaigns start with the main objective !! 'therefore based on these objectives I will now plan my ideas for the campaign' e.g Objectives: to create awareness around the new game Everspace 2, to create hype around the crowdfunding for the game. 2. talk about content released e.g AV, images, BTS, sneak peaks, hashtags. e.g timelapse of fighter jet being built in simulation stages. All similar content on all channels, this creating synergy 3. Synergy of a brand, by using consistent house styles (NAME COLOURS) mention a social media aggregator e.g hootsuite, this allows not only constant posting but also measurement, Keywords, logo, banner Bring in traditional with blended marketing talk about digital AND traditional marketing, e.g newspaper, posters, TV, radio . 80% digital 20% traditional  e.g Everspace 2 having posters at a video game convention. Link them with a QR code to take them to the social media pages. NATIONAL vs ...
Read more