LO1 and LO3: Purpose of social media and creative content




1.    What is the purpose/ objectives of the campaign?

The purpose of the campaign is to advertise the streaming service and to demonstrate the usage of the app, this clever idea of personalisation of the adverts encourages user generated content and this leaves people who don't use the app bombarded with fun statistics of their peers and ideal selves leaving them feel like they need to create an account or sign up.

2.    What content can you find on each social media channel for that product/ brand?

The content i found on platforms such as social media networking sites e.g instagram is mainly user generated, as explained the user generated content also trended with the #my2017wrapped, making the campaign very successful and user-driven.
This contrasts the more traditional media that we see as big signs or billboards in populated locations such as the tube or NYC square. The campaigns we see here are very humorous and give an insight into funny playlists or user activity thats relevant with artists and events throughout the year. 

3.    How is the content creative?

The content we see on traditional media such as posters on billboards or tube locations is extremely creative, with funny puns such relating to huge artists that year the audience feels like the very corporate brand has much more of a personality and character versus before. 
By referencing songs such as 'Enjoy Green Light at every red light' this allows people to think about the platforms purpose of playing songs alongside doing everyday tasks.

4.    Who is the PRIMARY AUDIENCE (i.e. main audience – Instagram is 16+)? WHO IS 
THE SECONDARY AUDIENCE (i.e people outside of the main target audience?

The primary audience for the campaign is 16-30, the funny puns and phrases on the traditional media boards



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