LO4: does synergy mean?

Synergy means the connecting house style throughout campaigns on different platforms to show the target audience the correlation between campaigns,
E.g having the logo and brand colours present in all content produced.

HOW are the content on platforms linked.
WHAT is in the content, Be specific.
POST the same content on all platforms at one point
METRIC GOAL demonstrating how many comments and retweets
USE the word teaser in MONTH 1
LINKS in the campaign to downloading the app

Strengths: Folksonomy, handle, metric goal.

Improvements: Synergy, specific metric goal,

LEGAL AND ETHICAL

- consent of models
- Range of models in ethinicity and body size
- copyright for the name and logo
- intellectual property for content produced
- No bad language or explicit songs on the radio
- OFCOM rules
- Data protection when given personal details
- ethical problems with using tanning products and in the sun in case of skin cancer

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