Understand the impact of social media globalization

Web Utopians - Those who see the web and social media technologies as having a benefit to society as a whole


Electronic agora - online meting spaces such as forums and chat rooms where people can discuss a range of topics and achieve collaboration
- Rheingold  (1991) - is the idea that the web can be used for the exchange of ideas and socialise as avatars, this has been widely adopted by the open source and e-sports communities.
Electronic Agora can be damaging to businesses due to it allowing numerous prosumers to comment on a business, sites such as trip advisor and facebook can ruin business reputations and due to the rise of websites such as trip advisor reputations are really important to new customers and target demographic.

Global Village - the term used to describe how the web instantly connects audiences all over the world
- Marshall McLuhan (1964) - suggested that television would create a global village due to it being a medium central to communicating ideas.
He also predicted a library network accessible everywhere that would allow access to all forms of information (Web 2.0)

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