LO3: Use of social media and blended marketing

A blended marketing technique means when cross promotion and synergy used to increase the exposure of products and hashtags.
When using a blended campaign it cant be used in isolation, if promoting a film just using social media isn't enough you need to include as many platforms and places as possible.

You will not be able to target or reach a wider audience if you only use one platform, if you only use one type of marketing

Same themes must be used across all platforms and to reinforce synergy of that theme, basically all campaigns must look the same to fully establish that brand.
This means font styles, imagery, colours and logos will be across all platforms must all be the same.

The importance of a blended marketing campaign and creating synergy across all platforms 

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