LO3 : Evaluating project tools and aggregation


- Trending
A term referring to a picture or quote gaining lots of online attention and exposure throughout online platforms such as instagram and twitter, in order to make something trending it needs to be associated with a hashtag, especially on twitter users will keep sharing and retweeting that hashtag.
Both personal and professional accounts use this technique to attract attention to a product/brand/service
Advantages 
Drawing more attention and awareness to products and launches to create more hype form the consumers
Hashtags are really useful when you are updating or releasing new material as a brand,
The audience reach gets bigger through this process, 
you would create the hype in pre-production to assess the audience that is interested and how to efficiently target them better.
INCLUDE IN CAMPAIGN QUESTION

- Social Media Aggregation
Aggregate means to GATHER and SORT.
The combination of several online social medias channels and other online applications such as email and calendars in one place. The advantageous of using this tool is admin members can constantly see what is happening live on all platforms quickly along with ease of access, it allows media measurement on these platforms as well and you can view the traffic on these platforms and hashtags.
An example of a social media aggregation tool is HOOTSUITE.

- Mondays.com is a tool that can help the progression of projects with online collaborators due to tasks and pages being able to be shared and set online along with other features such as alerts for other collaborators.

 APOLLO
Allows overview of all projects underway and this allows projects to be kept under control and on track,
You can set milestones for certain tasks and break down tasks into layers to make the work load easier.
Interactive timers can be used to keep track of time management on tasks and allocate time where it needs to be spent, this can also be a great way of getting tasks done to the appropriate amount of detail needed dependant on the timer set.
See your full activity on tasks e.g which other collaborators have edited and added to the tasks, this is helpful as you can monitor other activity and keep up to date with new additions to the work load. 

Social Media and Social engine optimisation (SEO)

Search engines - a platform that allows you to search for information, you can search anything e.g. questions, images, videos 

Due to web 3.0 web searches can be personalised to the users taste/interests and habits, we have a semantic web that has learnt habits and operates on personal level.
Web 3.0 understands phrases and sentences relevant to the sentence not just key words like web 2.0.

Optimising the views you get on a website, by including key words it optimising the web searches that will appear and make your website more likely to get clicked on. 
Optimisation is measured by how high the website is to the top of the search bar due to the higher click count it will get and the traffic that will be attracted.


Click through Rate (CTR) the average is 7 seconds, you can work out how may views you get by the position the website is placed due to certain key terms. 

Organic traffic is someone who naturally clicks on a website without being influenced by other advertising elements 


Morning Score 





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