LO3 and LO4 Campaign Objectives

Spotify 2018 Goals campaign 

Image result for spotify 2018 goals issues julia

The campaign was really successful for Spotify due to it being able to demonstrate to its demographic not only its personality through humour of the adverts but being able to bring a personalised feel to the adverts that many of the target audience can relate to, by including huge artists such as Ed Sheeran in adverts it creates a relatability and allows the audience to find the humour funnier due to the huge names used.
The campaign was successful due to the company gaining many more premium users allowing them to tower above their rival company, apple music at 25 million members whereas Spotify sit at 83 million, the campaign allowed them also to plug their upcoming deals and offers this being a good chance due to the positive atmosphere created by the buzz of the campaign.
The campaign has allowed Spotify to not only promote and advertise their own app but also advertise the content and the artists that feature on their platform by including them in all the averts this entices the audience into listening to their music due to the constant reminder of their songs this will increase usage on the app as well as recruiting new members.


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