LO3: Understand how global industries use social media

Social Media as a tool for global industries managing a project/campaign.


- Target the exact audience using statistics or a wider audience depending on the need.
- Can integrate sponsored posts throughout feeds therefore making them less recognisable as adds
- Cost efficient and easy to create with minimal software
- Quick feedback gained by audiences by comments and posts on platforms such as Instagram, facebook and twitter
- Use demographic data to alter the project to target the audience better.

LO3

1. How to develop a project 
2. Evaluating suitability of project development tools
3. Evaluate ways to reach an audience

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