LO3: Social media monitoring

Social media monitoring is a way of computing popularity of a company or brand by extracting information from social media channels.
social media monitoring also is used to gauge current trends in the industry.

1. The process first gathers data from different websites and then we analyse it based on different metrics , e.g time spent, click through rate, content share, comments, text analytics to identify positive or negative responses

Various monitoring platforms use different technologies for social media monitoring and measurement.

2. These technology providers may connect to the API (application programming interface), provided by social platforms that are created for 3rd party developers to develop their own applications and services that access data.

3. Technology may also get social data from a data reseller, some social media monitoring and analytics companies use calls to data providers each time an end-user develops a query.


 Social Media measurement and Aggregation

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