Social media personal vs professional




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Planning campaign question

START 1. State the objectives All campaigns start with the main objective !! 'therefore based on these objectives I will now plan my ideas for the campaign' e.g Objectives: to create awareness around the new game Everspace 2, to create hype around the crowdfunding for the game. 2. talk about content released e.g AV, images, BTS, sneak peaks, hashtags. e.g timelapse of fighter jet being built in simulation stages. All similar content on all channels, this creating synergy 3. Synergy of a brand, by using consistent house styles (NAME COLOURS) mention a social media aggregator e.g hootsuite, this allows not only constant posting but also measurement, Keywords, logo, banner Bring in traditional with blended marketing talk about digital AND traditional marketing, e.g newspaper, posters, TV, radio . 80% digital 20% traditional  e.g Everspace 2 having posters at a video game convention. Link them with a QR code to take them to the social media pages. NATIONAL vs ...
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Glossary

Exam Sections Section A  (LO1/2) - How and why social media is used  Section B  (LO3/4) - How and why s ocial media as a tool for global industries managing a project/campaign. Globalisation - Breaking down physical barriers* in order to release media and operate on a global scale. e.g releasing media in multiple countries and altering the media to suit the audience.     *between countries  Disney is a huge conglomerate that releases films globally, when releasing the Jungle book live action remake they released it in India first due to its setting of the film, this allowed them to engage with consumers more globally. Imperialism - When one country imposes they're ideology on another. Culture Imperialism - when cultures impose they're ideas and social norms on another, e.g western culture imposing they're ideas of the ideal body and appearance  Amazon is one of the biggest globalised companies in the world, they have g...
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Social Media usage

Image
Instagram Instagram has content that makes it web 2.0 by adding personalised advertisements and the semantic algorithms that place posts in accordance of who's images you view the most. The fact that the app allows the users to generate content and to grow in following also allows the app to be classed as Web 2.0 Facebook  Facebook also allows users to generate content that is uploaded and shared throughout the community, the dynamic pages which contain images, videos and music also allows the app to be considered 2.0
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