UNIT 6: Social Media and Globalisation

Wikinomics is a term that represents how the internet has changed and evolved the economy and how companies sell and interact with their audience. Online clothing brands such as Pretty Little Thing and Boohoo, are an example of the change that wikinomics has lead in the fashion business, these companies know how to use Web 2.0 to advertise their products to the fullest degree and this allows them to have an edge over hughstreet brands as their target audience who are digital natives spend a large proportion of their day on social media where they are constantly seeing encoded posts that influence them to look at the products being sold by these online retailers. We see that these online retailers are very globalised and sell to a huge vary of countries this once again allowing them to gain an edge over highstreet retailers that find it hard to globalise due to not having a huge web presence and so therefore they're not known globally. The online shopping retailers can gain thi...

Exam Sections Section A  (LO1/2) - How and why social media is used  Section B  (LO3/4) - How and why s ocial media as a tool for global industries managing a project/campaign. Globalisation - Breaking down physical barriers* in order to release media and operate on a global scale. e.g releasing media in multiple countries and altering the media to suit the audience.     *between countries  Disney is a huge conglomerate that releases films globally, when releasing the Jungle book live action remake they released it in India first due to its setting of the film, this allowed them to engage with consumers more globally. Imperialism - When one country imposes they're ideology on another. Culture Imperialism - when cultures impose they're ideas and social norms on another, e.g western culture imposing they're ideas of the ideal body and appearance  Amazon is one of the biggest globalised companies in the world, they have g...