WIKINOMICS

Wikinomics is based on four ideas: Openness, Peering, Sharing and Acting Globally.

The use of mass collaborations in business in recent history can be seen as an extension of trend in business to outsource: externalise formerly internal business functions to other business/individuals.
e.g Microsoft asks smaller businesses such as Sumo Media to do small projects to weaken he work load for Microsoft, the companies don't have to be close due to web 2.0

The difference however is that instead of an organised business body brought into being specifically for a unique function, mass collaboration relies on free individual agents to come together and cooperate to improve a given operation or solve a problem.
E.g when prosumers globally collaborate without being in the same company and this is helped by  globalisation 

Openness - standards, content and financial transparency and an open attitude between external ideas.


Peering - replaces hierarchy models with a more collaborative form, Linux is the 'quintessential example of peering'


Sharing - any file that is created in a wikinomics environment can be accessed by anyone


Acting Globally - which is ignoring physical and geographical boundaries at both corporate and individual levels

How did technological advancement in technology allow the growth of wikinomics

The growth of globalisation allowed by web2.0 and constant communication via social media and other platforms allows professionals all over the world to be joined in collaboration with each other without having to be umbrellaed under the same company, this allowed individuals with concise skills in certain fields join together to create high quality products. The fact that they have this sense of wikinomics allows them to benefit more as low level prosumers due to the values of openness, peering, sharing  and acting globally instead of being in a company with a strict hierarchy etc.
The fact that messaging and sharing it so easy and adopted into everyday society enables wikinomics to work a lot more successfully and popular due to the ease of talking to one another when not in the same geographical location.

- speak to each other easier
- find each other easier
- put out content quicker and easier to a bigger audience






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