Target audience profiling

- gender
-age
-disposable incomes
-geographical location
-interests
-ideal self/partner

NME

-The target audience is a C2DE audience, males between 15-24 who enjoy live rock/pop music, the majority of the readers are tech savvy or are digital natives. The paper is given out for free and can be bought in shops.

The Spectator

- The target audience is AB1 rich men who live in the south east of England, the subject of the paper demonstrates their interests in politics and many readers have degrees as well as being in the public sector.


Image result for maslow's hierarchy of needsMaslow's Hierarchy of Needs (1943)

- applied to social media
- use of lies for example fulfils the phycological need for belonging and esteem
- media producers know this

Present in marketing/ advertising and phycology theory.

Now due to web 2.0 another esteem that is needed is likes and positive approval from content produced.
When someone likes your instagram post it creates dopamine therefore getting positive feedback is like taking a drug, the unpredictability of the process is what makes it addictive.

Because everyone is posting the best aspects of their lives this creates the impression that no one has everyday problems.

Advertising looks at making sure that their products are associated with lots of likes, this means that people make the cognitive leap between the likes and the products.

As advertisers profile their audiences through social media for positive effect this can also create negative effects if certain groups use your product, this means products can be seen as 'basic'.
This is similar to Kyle the monster drinker .



Bad cases of social media advertising and profiling

- Kyle the monster energy drinker

-  Ugg boots and starbucks /basic

- fiat 500's basic 17year olds

- Adidas and nike - fuckboys/roadmen



















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